The latest plan from the UN to polish its public image is to enlist Hollywood's film industry's assistance.
"Ban Ki-moon quietly visited Hollywood this Oscar week, devoting an entire day to lobbying hundreds of the world's most influential actors, directors, and film producers about the potential benefits of storylines that portray his organisation in a positive light. Mr Ban's "Global Creative Forum" was attended by Anne Hathaway, Demi Moore, Mira Sorvino, Sean Penn, Samuel L Jackson, and director Jason Reitman. Ban Ki has grown weary of the organisation being portrayed as a bumbling bureaucracy and hopes to persuade film-makers to focus on the heroic stories behind its humanitarian work in countries such as Haiti, and peacekeeping missions in other global trouble spots."
What a great idea!