According to Wikipedia he is currently the most popular politician in Germany, and so an influential figure to determine the faith of Germany's federal cabinet on the election of September 27.
He is the "Rockin Baron" because of his passion for Rock Music (AC/DC in particular, pas mal!). He switched from being a Foreign Policy expert within the CSU, to the limelight as Economic Minister, gaining rapid popularity. Despite being an aristocrat, "he and his wife, Stephanie, a direct descendant of
As the article suggests, he is enlivening a low-profile political campaign in Germany, More, he seem to offer a simple, but compelling recipe for Germany's economic future: simplify the tax system, reduce the regulatory burden, make it a freer economy. Simple, but solid as rock!