Toilet paper is notoriously by now a luxury good (ah?). There are several brands which compete on a specific attribute: "softness". Those people who want to be pleased in every second of their life, end up spending lot of money on this product. It's the market baby! But wait a minute...isn't toilet paper made from forest? Does it make a difference by how much I want to increse my daily intake of self-inflicted gratitutde? Apparently, the answer is: Yes, a lot!!
Allen Hershkowitz, at the Natural Resources Defence Council, a US based environmental action group, has launched a campaign against the American obsession of extra-softness in toilet paper use. For those out there who go for a soft/gentle touch, Hershkowitz said "This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is enormous". Greenpeace this week launched a cut-out-and-keep ecological ranking of toilet paper products. The full story is here.