Sep 28, 2011

Which country has the best reputation?

Canada. Of course. This is what reveals a new report by the Reputation Institute, a consultancy. They asked over 42,000 people from G8 countries whether they think a "Country" has a good reputation, whether they have a good feeling about "Country" , whether they admire, respect or trust "Country" etc... The ranking is found below. The report argues that a 10% increase in Country Reputation leads to 11% increase in Tourism Receipts, and 2% increase in Foreign Direct Investment. Now whether reputation boosts FDI or the other way around is the question. They also estimate a self-image gap and found that Belgium, Italy and Greece rated their own country way lower than how others perceived their nation. That's telling...

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