Dec 7, 2009

Southwest Airlines frames it right


Check out the discusion of this post for context!

3 comments:

Sebastian said...

need to compare the final price...
commercials are usually not there to give you accurate infromation but rather tell you have the truth at best

Pierre-Louis said...

exactly...I am pretty sure the final prices are eqquivalent, but southwest frames it right as consumers "feel" they are getting something free and hence prefer to fly southwest!

Dany Jaimovich - Bakary Baludin said...

what about the ecological pro-Copenhagen statement of "no more air tickets cheaper than the taxi ride to the airport??" .... (non-existent) international taxes to airplanes gasoline seems a to be a major issue...